People young and old, active and inactive, hipsters and computer geeks alike are all participating in this obsession with running shoes. Even with this increased popularity many people fail to realize the growing culture and how highly regarded sneakers have become in mainstream society. From full time students working part time jobs to afford a $300 dollar pair of kicks to the adults that keep a fresh pair purchased and ready for that special occasion, sneakers have become a lifestyle. You even have a number of die hards that will sleep outside of stores for the weekend just waiting to get there hands on a hot new limited edition. In fact there have been increasing instances of riots when not enough of the new, coolest pairs are available in stores. People know what they want and are after it more than ever before. Apparently, Nike seems to have the goods that everybody wants. They are the shoes experts that no one seem to be able to beat.
Shoes have become more than just an item that people invest in to wear until they turn ratty. Millions of people around the world are collecting them, trading them, analyzing and even worshipping them. It has become a hobby as much as a style of attire. We now have TV shows, radio programs, books and complete online forums dedicated to discussing all the new buzz involving footwear. Just a few years ago Nike Air Force Ones could usually only be seen in the downtown areas of major cities. This has quickly changed as they are seen in magazines, newspapers and on the streets of even the most rural of cities. There really are no borders or boundaries anymore when it comes to their popularity. It is not uncommon to see a middle aged mother of three rocking the freshest kicks on the market. Sneakers just simply are not for the hip hop teenagers anymore. Their comfort, appeal and overall style are sought after by people of all ages from all parts of the world.
While there are a number of popular shoe companies and styles including K. Swiss, Adidas and Puma just to name a few, Nike Air Force Ones are commonly referred to as the footwear that first broke into the mainstream. While first appearing in major rap videos and in the heart of urban streets, they have now become as mainstream as a baseball cap or designer jeans. There seems to be no end in sight for this trend and who knows, maybe one day fresh new sneakers will be accepted at high class, black tie affairs. One can only dream, right?
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